Business Planning and Success Strategies

for Creativity Coaches

Taught by Rob Fortier

 

Overview

Becoming a successful coaching professional with a specialty in creativity requires your own creative problem-solving and originality! Creativity coaching is still seen as a new profession and therefore you need to clearly communicate your talents in order to inspire clients to work with you. In this 2-month group online coaching course, you will learn the building blocks for establishing a full or part-time practice in balance with your own creative projects and interests. You will learn to vision and attain your business goals and develop your own personal workstyle and marketing strategies that tap into your greatest strengths and facilitates new skill development.

 

SUCCESS STRATEGIES AND MARKETING PLANNING OVERVIEW FOR CREATIVITY COACHES

 

Session One

• Introductions

• Guidelines and Expectations for the Course

• Assessment of the Individual Needs of Students to Customize Classes

• Overview of Practice Building Process and Marketing Planning

• Your Business as Creative Self-Expression

 

Session Two

• Sharing of Mission Statements

• Marketing Challenges Specific to Coaches

• Applying Your Strengths to Your Business

• Business Start-Up, Business Plans, Practice Building and Time Management

 

Session Three

• Branding Your Business

• Identifying Your Target Market and Their Needs

• Elevator Speeches for Networking

• Designing Programs to Resolve the Challenges of our Clients

 

Session Four

• Website Essentials 

• Mapping Out Your Site

• Design and Goals

• List-Building and Lead Magnets

• Marketing Funnels

 

Session Five​

• Driving Traffic to Your Website or Opt-in pages

• Social Media and Video

• Creating Valuable Content and Repurposing content

• Product Development: Focusing on the outcome with Books, Audios, Videos, Webinars, Self-Study Programs, etc
   

  Session Six

• Preparing for Speaking, Workshops, Webinars, Coaching Groups, Special Programs  

  

 Session Seven

• Media

• Preparing for Podcasts & Other Speaking Opportunities 

• Getting Booked- What it Takes and What You Need​

• Materials to Get in Place

• Advertising 

  

 Session Eight

• Networking and Building Relationships

• Promotion Options

• Affiliate and Referral Marketing

• Joint Ventures and Strategic Alliances

• Review of Marketing Plan

• Action Steps for the Future

 

Facilitator

This class is taught by Rob Fortier, an internationally recognized writer and is the co-author of Pushing the Envelope: The Greeting Card Manufacturer’s Guide to Working with Sales Reps and Showtime! The Greeting Card and Gift Company’s Guide to Trade Show Success (Center Aisle Press).

 

As a Certified Creativity Coach and business coach, he’s all about helping his clients escape from the activities they think they’re supposed to do, and focus instead on what works for them and their unique goals.

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*Updated

2024 Dates: 

Schedule: 

This class is on June 25, July 2, (no class 7/9), 16, 23, 30, August 6, 13, 20 

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Classes will be held on Zoom from 1pm-2:15pm EST 

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Class Fee: $700 (declared candidates) / $750 (others)