Coach Training Programs

The Creativity Coaching Association's comprehensive certification program has been developed to answer the needs of a growing cadre of people desiring to learn the skills of creativity coaching.

Detailed Course Descriptions

Business Planning and Success Strategies

for Creativity Coaches

Taught by Sharon Good, CLC, BCC, ACC



Becoming a successful coaching professional with a specialty in creativity requires your own creative problem-solving and originality! Creativity coaching is still seen as a new profession and therefore you need to clearly communicate your talents in order to inspire clients to work with you. In this 2 month group teleclass coaching program, you will learn the building blocks for establishing a full or part-time practice in balance with your own creative projects and interests. You will learn to vision and attain your business goals and develop your own personal workstyle and marketing strategies that tap into your greatest strengths and facilitates new skill development.




Session One

  • Introductions

  • Guidelines and Expectations for the Course

  • Assessment of the Individual Needs of Students to Customize Classes

  • Overview of Practice Building Process and Marketing Planning

  • Your Business as Creative Self-Expression


Session Two

  • Sharing of Mission Statements

  • Marketing Challenges Specific to Coaches

  • Applying Your Strengths to Your Business

  • Business Start-Up, Business Plans, Practice Building and Time Management


Session Three

  • Branding Your Business

  • 30 Second Commercials for Networking

  • Identifying Your Target Market and Their Needs

  • Designing Programs to Resolve the Challenges of our Clients


Session Four

  • Website Essentials I

  • Design and Goals

  • Merchant Accounts and Shopping Carts

  • Blogs and E-Zines

  • List-Building


Session Five

  • Web Essentials II

  • Driving Traffic to Your Website

  • Social Media

  • Product Development

  Session Six

  • Preparing for Speaking, Workshops, Teleclasses, Webinars, Coaching Groups, Special Programs  


 Session Seven

  • Media

  • Print Options

  • Radio and Television Opportunities

  • Getting Booked

    • Media Web Pages and Press Kits

    • Relationships with Journalists

  • Podcasts  


 Session Eight

  • Networking 

  • Promotion Options

  • Affiliate and Referral Marketing

  • Joint Ventures

  • Review of Marketing Plan

  • Action Steps for the Future



Sharon Good, CLC, BCC, ACC is the owner of Good Life Coaching Inc., based in New York City. She has been coaching since 1997, with specialties in life, career, retirement and creativity coaching. She is the author of several books, including Creative Marketing Tools for Coaches and The Tortoise Workbook: Strategies for Getting Ahead at Your Own Pace, with Good Life Press, and Managing With A Heart, with Sourcebooks. Sharon has been training and mentoring coaches since 2004. She has a BA from Hofstra University, a certificate in Career Planning and Development from New York University’s School of Professional Studies, and coaching certifications from the Life Purpose Institute, Retirement Options, the Center for Credentialing and Education, and the International Coach Federation. She is a proud member of the Creativity Coaching Association.



2021 Schedule: This class will take place for 8 weeks.

Spring Dates:

This class is on February 4, 11, 18, 25, March 4, 11, (no class 3/18), 25, April 1

Classes will be held on Zoom from 2pm-3:15pm EST 

*This class is now closed for enrollment.

Class Fee: $700 (declared candidates) / $750 (others)

The above description of requirements for the Creativity Coaching Certification Program is subject to change as needed to accommodate expanded course offerings and schedule flexibility.